Dr Itayi Mutsonziwa is a seasoned and innovative research leader with over 21 years of experience in market and social research. As co-founder and CEO of Sigma Kairos, she brings exceptional expertise in data analytics, project management, and both qualitative and quantitative research - having successfully delivered large-scale research projects across South Africa and the broader African continent.

Dr Itayi has a proven track record of helping organisations make confident, data-driven decisions across a diverse range of industries - including financial services, government, telecommunications, FMCGs, automotive, aviation, media, fuel and petroleum, logistics, and NGOs/NPOs. Her expertise spans market research, time series analysis, brand and strategy performance, and client advisory.

Prior to founding Sigma Kairos, she served as Research Director at a Johannesburg-based market research firm. She has also tutored Statistics at the University of the Witwatersrand and lectured on part-time basis at the University of Pretoria's Gordon Institute of Business Science (GIBS).

Academic Qualifications

Dr Itayi Mutsonziwa has distinguished academic qualifications, including a Doctor of Business Administration (PhD), Master of Science (MSc) in Mathematical Statistics, and Bachelor of Science Honours (BSc Hons) in Statistics.